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Search Engine Optimization (SEO)

SEO stands for "search engine optimization." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines.

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

That is the goal of search engine optimization. To optimize your website so that the major search engines rank your site as highly as possible which, in turn, leads to a greater volume of qualified traffic. SEO can level the playing field for your business whether your business is a Fortune 500 company or a brand new business venture trying to get noticed in a competitive field. Done properly, SEO puts your site on the left side of the page where it gains instant credibility with the very people that you wish to reach.

Search engine optimization is the processes of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.

To put this into context, consider your own Internet search habits. When you want to find information, your first instinct is to use a search engine because it is the fastest and easiest way to get it. Once the search results are posted, you're far more likely to explore the links on the first page of results because they are the most relevant to what you are looking for and allow you to find what you're looking for easily.

How does Search Engine Marketing Achieve this?

This is where SEO can be a bit confusing as there is no single, comprehensive approach that works for every website. Just as every company is unique, success with SEO requires that an Internet marketing solutions company draft a unique strategy for each client. There are no shortcuts and better rankings are achieved in weeks not days but if done properly, SEO will transform a website into a powerful web presence that creates an energy about your goods and services and engages your target audience.

To achieve this, an SEO services firm will employ a combination of the following SEO practices and more:

  • An SEO Strategy – SEO analysis of your site conducted by an experienced SEO advisor to identify opportunities for improvement and devise a comprehensive approach that will get results.
  • Keyword Research – Thorough research of your industry and identification of which keywords and phrases will achieve the best results.
  • SEO Copywriting – Content optimization using your keywords and phrases in the pages of your site to achieve higher ranking.
  • Link Building – The process of creating inbound links to your website which allows your site to achieve a higher ranking.

These are the main aspects of an effective SEO strategy but there are several more methods that can be employed to help your site achieve a higher search engine ranking.

  • 1. An SEO service provider utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP). Typically, a business will hire a service provider to improve its organic Google search result listings.
  • Keyword Research: If you want to generate traffic through search, it's best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.
  • Keyword Optimization: Know where and how to use keywords in your content for maximum searchability. (SEOMoz offers a great guide to on-page optimization.)
  • Content Organization: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)
  • Content Promotion: Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).